Employer Tips

• Your future sales rockstars: how to hire SDRs and BDRs that will grow within your company

  <p>By Michael Pilon. 5 minute read One of the many reasons a junior hire could leave your organization is that they’re taking opportunities at another company – a challenge our clients regularly go through. But, hiring the right candidates who will stay and grow (and putting in the work to keep them onboard!) is critical.  [&hellip;]</p>

• The Battlecard: GTM Competitive Intelligence for navigating this wild market (5 min read)

  <p>by Asad Zaman The current state of the economy is equal parts terrifying and fascinating. From the zero-interest rates era – which meant virtually free money and funding rounds galore – we’ve been jolted into one in which capital is tight and startups have to justify every dollar they raise. Not every company was built [&hellip;]</p>

• From AE to CEO: Sales Hacker Podcast Episode 200 with Asad Zaman

  <p>In the 200th episode of the Sales Hacker Podcast, they interviewed Asad Zaman, CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). Listen below for an entrepreneurial conversation about how to modernize your talent acquisition approach for both [&hellip;]</p>

• HR Talks &#8211; Episode 2

  <p> In business and politics, leaders around the world have spent the past year facing a real-time leadership test due to the global pandemic. And, while the global pandemic has certainly reshaped the way organizations operate, it also, more specifically, has reshaped the notions of women in leadership roles. Numerous studies have shown that women-led [&hellip;]</p>

• The History, Current State &#038; Future of Diversity in PreSales Engineering

  <p>  DIVERSITY IS IMPORTANT. But, hiring a diverse team is easier said than done, especially in the world of PreSales Engineering. That said, data on who has been included in the PreSales Engineering space is limited, so in partnership with the PreSales Collective, we hosted a webinar to uncover the field’s history, current state, and [&hellip;]</p>

• Top 5 Trends Changing Sales, Forever &#8211; 2020 Sales 3.0 Conference

  <p>The sales community has been turned upside down in their approach to selling in 2020 with a global pandemic. We need more strategic, proactive, and brave sales leaders & sales professionals to lead the new Road to Sales Success for 2021. During this session, a powerhouse of Sales Leaders, including our very own Sonya Meloff, [&hellip;]</p>

• HR Talks &#8211; Episode 1

  <p>Radical lifestyle changes caused by the global pandemic have taken a toll on the mental and physical health of employees. In fact, 1 in 5 employees traditionally experienced mental health problems, but today, this has increased by approximately 150%, where 50% of employees say their mental health has worsened due to COVID-19. Yet, having healthy [&hellip;]</p>

• Navigating Turbulence: How HR Leaders Can Help Businesses Get Through This Tough Economic Climate

  <p>COVID-19 is impacting every aspect of our lives including how our employees feel, what we can expect of them during this period, and what they need from their leaders to feel engaged and supported. HR professionals have a very important role to play in helping their business leaders understand the needs of their teams during [&hellip;]</p>

• The Secrets to Equipping Your Go-To-Market Team for Success in a Challenging Environment

  <p>As 2020 winds down, we’re on the road to recovery, but the pandemic has faced us with social and economic challenges that mean customers are erring on the side of caution with their spending. It’s a scenario we’ll likely be facing into 2022. How do we equip our sales, marketing, and customer success teams for [&hellip;]</p>

• The Solution Engineer: The Most Critical Sales Role During COVID-19

  <p> By Ali Alizadeh and Kaitlyn Tissington-Turner Every industry across the globe has been impacted by the COVID-19 pandemic and every individual’s job has changed in the short-term. However, the Solution Engineer (SE) has not received the attention it deserves given how critical they have proven to be for a company’s success in this new [&hellip;]</p>

• Sonya Meloff, Co-Founder of Sales Talent Agency, Featured on Uvaro’s ‘The Future Of’

  <p> Our Co-Founder, Sonya Meloff, participated in Uvaro’s first ‘Future Of’ event, with Anil Dharni of Sense, and Sahil Mansuri of Bravado, where they discussed what the future of sales development and sales as a service looks like moving forward. Even before our socially-distanced [&hellip;]</p>

• How we plan to manage, support and build mutual trust with our home-based team

  <p>BY: JAMIE SCARBOROUGH When we started Sales Talent Agency in 2007, almost 80% of B2B salespeople were outside reps. They travelled throughout their territory daily and were rarely, if ever, in the office. As a sales manager, your role was to stay engaged and be valuable to them when you were not in the same [&hellip;]</p>

• Sales tool review mini-series episode 2: ZoomInfo

  <p>On episode 2 of our sales tool review miniseries we take a look at ZoomInfo, a data aggregator that helps users connect with companies across the globe. Check out the quick video below that gives a tutorial of the main functionality of the tool as well as recommendations on whether or not this is something [&hellip;]</p>

• Sales tool review mini-series episode 1: LevelEleven

  <p>Introducing a new short-video series featuring quick reviews of the most popular sales tools available on the market. The reality is that there are thousands of different products on the market that claim to be able to help your sales team, but how do you know which ones are actually going to be useful? Our [&hellip;]</p>

• Confidence vs. competence: how to manage a new sales hire through 4 stages

  <p>BY: Stefan karpowicz Great sales leaders know that making a successful sales hire is as much about equipping the candidate post-hire as it is about the candidate themselves. While there is an entire list of things you should consider when hiring a salesperson, a thoughtful management approach is critical for fast ramp-up and long-term engagement. [&hellip;]</p>

• How to successfully onboard remote salespeople

  <p>BY: ASAD ZAMAN The future of work looks remote. That’s not a bleak analysis of the employment forecast &#8211;  recessions come and go, but in the digital age, remote sales roles are here to stay. Working remotely offers a number of benefits to employees: they don’t have to commute to work, they don’t have to [&hellip;]</p>

• Beginner’s guide to building a sales team

  <p>By: Jamie Scarborough Most companies in 2019 know the value of having a specific lead generation team to drive more new business meetings. In its best form, this focused, energetic and highly measurable business unit can ensure more experienced, highly-paid Account Executives maximize their time in client engagements, as opposed to dialling for dollars or [&hellip;]</p>

• How to empower your sales team to overachieve

  <p>BY DAN SILVERBACK As a sales leader, a large part of your job is to assign performance targets and help your sales team achieve them. Luckily, there are many resources available to you to help ensure your team hits their targets. However, the work doesn’t stop there. Even if your whole sales team hits their [&hellip;]</p>

• Webinar: How HR professionals can equip their sales teams for success

  <p> We have partnered with WorkTango to present a webinar on how HR professionals can equip their sales teams for cultural and organizational success. Check out the full webinar here. Do you want more content like this? Subscribe below to get our latest articles, podcasts, webinars and more delivered right to your inbox! [&hellip;]</p>

• Managing Director of Siteimprove Canada, Mike Cart, speaks to how he built a revenue generating SaaS company in the Canadian market

  <p> In episode 1 of All About Revenue, we sit down with Managing Director of Siteimprove, Mike Cart, to discuss his journey to becoming a sales leader, and his strategy for building out a revenue generating SaaS company in the Canadian market.   Asad: Today’s All About Revenue podcast is with Mike Cart, the Managing [&hellip;]</p>

• 5 tips to bridge the gap between your sales and marketing team

  <p>  BY STEFAN KARPOWICZ While most small and medium sized businesses employ both a sales team and a marketing team, there is often a lapse in the ability for these two departments to work together to achieve a common goal. In fact, according to a study done by Forrester, only 8% of companies have strong [&hellip;]</p>

• The 3 biggest mistakes companies make when hiring sales engineers

  <p>  BY ALI ALIZADEH Over the past decade, the sales engineer (SE) has arguably become one of the most important business hires alongside the sales team. They play an integral part in the sales process by helping develop and present compelling solutions to the buyers while also presenting the competitive advantages of their solution. In [&hellip;]</p>

• How to Build a World-Class Sales Team Webinar

  <p> By Asad Zaman   Click here to view the full webinar. This 60-minute workshop on How to Build a World-Class Sales Team will provide you with best-practice sales recruitment strategies and will cover topics such as: 1. How to FIND qualified sales people 2. How to ATTRACT the best candidates and position your company [&hellip;]</p>

• Top 5 questions about sales compensation (Full Version)

  <p>Over the past 12 years, our team at Sales Talent Agency has been asked a lot of questions on the topic of sales compensation. Below is an amended transcript of a presentation by Sonya Meloff on the top 5 most popular questions. The original video is presented by MaRS Discovery District at the Mastering Talent: [&hellip;]</p>

• Sales Hacker Podcast: how sales managers should build their career path w/ Jamie Scarborough

  <p> In this episode of Sales Hacker, Jamie Scarborough sits down with Sam Jacobs to talk about the secrets to managing an amazing sales career. To listen to the full podcast, click here.</p>

• Top 5 Questions About Sales Compensation

  <p>Over the past 12 years, our team at Sales Talent Agency has been asked a lot of questions on the topic of sales compensation. Below is an amended transcript of a presentation given by Sonya Meloff on the top 5 most popular questions presented by MaRS Discovery District at the Mastering Talent: Startup Compensation event. For the [&hellip;]</p>

• Is there any value to your value proposition?

  <p>BY JAMIE SCARBOROUGH While our job at Sales Talent Agency is to help companies hire sales people, we spend a huge amount of our time ensuring our clients equip their hires for success. After all, if a salesperson we introduce does not perform well, our own value to the customer drops. One of the most [&hellip;]</p>

• 9 tips for presenting a job offer to your preferred candidate

  <p>N<span style="font-size:13px">ot every entrepreneur is a born recruiter, but hiring the right people is essential to making your business a success. And identifying great candidates is only part of the problem. Once you’ve found them, you’ve got to get them through the door.</span></p>

• Another happy candidate!

  <p>Helping a quality sales rep find a great role and navigate their way to a successful hire is a lot of work, but can be extremely rewarding. Last week we placed a fantastic Toronto-based territory sales rep who had worked hard to build his skill-set and was looking for the next career step. We placed him with [&hellip;]</p>

• When can we call ourselves a “medium-sized company”

  <p>BY SONYA MELOFF Sorry in advance if I am overwhelming you with my prolific blogging. One in 2007, another in 2009, and now a 3rd in 2011! I really must take a nap after this. Hey, give me a break! It takes a lot of time and energy to run a small and growing company. [&hellip;]</p>

• The Employer’s Checklist: Tips for Equipping Your Sales Rep

  <p>How to make sure your sales rep has everything they need to be productive and happy</p>

• What Sales Talent Can You Get For Your Money?

  <p>BY SONYA MELOFF A typical sales person’s compensation model is 50% salary, 50% variable at plan, especially for roles that require both new business development AND account management (higher base/lower commissions is expected for “farming” roles, and lower base/higher commissions is often offered for “hunter” roles) A strong sales person will want uncapped commission potential [&hellip;]</p>