Leadership
AI & GTM
Why the “best job market ever” and the “worst job market ever” are both true.
GTM Benchmarks
From ignoring the competition to trusting your gut, GTM wisdom is full of lessons that only sound true because the people repeating them happened to win. Dave Kellogg on the clichés worth questioning.
Why buyers are trying to build it in-house, and the playbook to win them back.
What if the only way to move fast again is to shut the whole thing down and start over?
The old MQL-to-pipeline scorecard doesn’t survive AI-era GTM. This is the shared revenue view CMOs are building with Sales instead.
AI is coming for GTM, whether you plan for it or not. Amanda Kahlow makes the case for rebuilding roles instead of automating tasks, and what leaders get wrong when they don’t.
How to measure ROI of AI in sales using the Revenue Velocity Formula.
February 27, 2025
February 20, 2025
February 6, 2025
January 30, 2025
December 26, 2024
December 19, 2024
